How to Make Your Web site A Success
Make visitors to your Web
site feel welcome.
A successful website is one
that makes your visitors feel
as if you are catering to their
need for imformation about
the products or services your
company offers. If you focus
on making your site 'customer
friendly', you empower them
to participate and, better
yet, do business with you.
Make sure your Home Page is properly organized. Your site’s home page should not only
be the 'Front Door' to your site, but there should also be a 'Table of Contents' or ‘Menu’.
This table of contents or menu should provide immediate information on the various subjects
or topics covered on your site. In other words, anyone should be able to look at your table
of contents and know exactly what your site is about. Are you selling products or services?
Another use for your table of contents is to gently and effectively guiding your vistors
along the sales path to do business with you [if that is the objective of your site].
Make sure it very easy to navigate throughout your Web site. Provide your visitors with
optional ways of moving between pages on your site more easily. A site is considered
user-friendly if an explanation is provided with each link regarding where the link will
take them. Making it easy to explore your site, shows that your site was planned and
not just thrown together by some freshman college kid who is experimenting with html.
Each page of your site should have access, readily available, to the home page and any
other featured pages. The navigation tool bars and other linking icons and graphics
should always have text alternatives. ....>>>>> more